It has been more than ten years since Joe established ÂME AURA.

Joe has profound knowledge and experience in the formulation of effective products with innovative complexes and biotechnological and botanical ingredients, to cater to the diverse needs of specific skin conditions, especially sensitive, aging and acne-prone skin.   This is empowered by her intense understanding and professional knowledge of the skin and aromatherapy.

Her passion in personal care product formulation began with her interest in the various ingredients very early in her life.   She noticed that many products contained ingredients that may create more problems than they solve, and she wondered why the prices of relatively “better” products were always many times more expensive than the others.   Therefore, she found herself constantly in search of the “perfect” and reasonably priced products to solve the skin problems that always troubled her so much and never seemed to go away, e.g. acne, blackheads and dark under eye circles.   Her search ended with the realization that the only way to get a “perfect” product is to create one herself professionally.

With her persistent and resilient personality and her insistence in obtaining the best quality, she had taken her passion to the next level, i.e. the obtainment of professional qualifications and founding of ÂME AURA, a professionally formulated brand that deliver best results with the best ingredients.