As a professional brand founded by professional cosmetic chemist and manufactured in Hong Kong since 2014, we take pride in the relentless search of perfection and formulation of products.   We do not believe in beauty myths, neither do we believe in unrealistic beauty goals and promises. We believe that only by utilizing our extraordinary formulations and potent technology/naturally derived non-toxic ingredients, and by designing impeccable skin friendly skin care collections, can skin problems including eczema, fine lines, acne, dull skin and dehydration be tackled, and can extraordinary resulted be delivered.

Extraordinary formulations that deliver extraordinary results 

Our products are carefully formulated by professional cosmetic scientist.   They are fused with considerable number of potent technology (mainly biotechnology) and naturally derived active ingredients, of which each and every one is placed precisely in the formulation for its specific functions to deliver extraordinary results.

Top potent technology & naturally derived non-toxic ingredients

We work with top professionals in the industry such as chemists and world leading brands of cosmetic ingredients to stay on top of the latest technology of cosmetic ingredients.    We are particular in research of the potential toxicity of each ingredient of our products to ensure that they are safe and not potentially toxic.

Free of chemical preservatives, silicones, mineral oil, PEG’s, artificial fragrance & any ingredients that are potentially toxic

Despite of the considerably higher material and operation costs, we strive to create effective products without chemical preservatives, silicones, mineral oil, PEG’s, artificial fragrance & any ingredients that are potentially toxic.

Impeccably engineered and skin friendly collections for simple but effective skin care routine

The well-being of the skin is our top priority when we formulate our products.    We have in-depth understanding and experience of the skin and its needs.    We understand that different types of skin have different needs, and these needs may vary from time to time.    Therefore, from the lotion of our four basic Ultimate Collections to the mask of our Ultimate Mask Collection, each product is carefully engineered to fit into a simple but effective skin care routine, to cater to the needs of different skin types.     Like our ingredients, each product is created and placed precisely in the routine for its specific functions to deliver extraordinary results.